The TV campaign for the month of March can be ordered until 10 February at the latest.
The basic price corresponds to the value of one GRP of 30 seconds on all PRIMA GOUPE stations.
Campaign price will be calculated based on the number of GRPs required, Spot Duration and Spot placement in the required proportion of the day (Prime Time/Off Prime Time). Once these parameters are set, the actual ad price will be displayed. The ad can be targeted to the target group you select (gender and age).
Finished documents must be delivered no later than 5 days before the start of the campaign.
1 GRP = 1% OF A GIVEN TARGET GROUP (TARGET GROUP SIZE ALL 15+ = 8,600,000, i.e. 1 GRP FOR TARGET GROUP 15+ = 1% OF TARGET GROUP SIZE, i.e. 86,000 TWO). REPRESENTS THE CUMULATIVE AUDIENCE OF THE TARGET GROUP
REQUIRED to fill in the registration sheet for the TV spot see SPECIFICATIONS tab
PRIME TIME = broadcast time between 17:30-23:30
NECESSARY to fill in the registration sheet for the TV spot (download button)